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品牌设计需建立产品行为识别和服务行为识别
Post by hotelvi, 2014-9-10, Views: 品类、品质、设计、环保构成产品行为识别的四个要素。品牌领域限定了某一品牌的品类构成,直接促生品牌归属度,以至于提到某一品牌,人们就会清晰地联想起它的产品品类。品牌定位对于产品品质和品牌设计风格产生着直接的影响,约束着目标品牌在产品品质和品牌设计风格上的表现,如着力于制造“成年人的童话”的“淑女屋”,其服装一般采用棉质纤维,浪漫的多层次感设计、精致的蕾丝与绣花的点缀以及幽雅飘逸的裙摆,全面诠释出新淑女们纯然的柔美韵致和浪漫典雅气质。环保亦是形成强有力的产品识别的基本要素。以爱护并善用自然资源的产品开发理念展开产品制造,取材天然,实践环保,并以精致的表现手法及大地色系传达品牌设计理念,已经成为众多日常消费品牌的共识。
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