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人际关系理论和企业营销中的关系（一）
Post by hotelvi, 2016-7-13, Views: 人际关系理论的创始人是美国哈佛大学教授约翰•艾尔顿•梅奥（George Elton Mayo）。1924-1932年，梅奥应美国西方电气公司邀请，在公司设在芝加哥附近霍桑地区的工厂进行著名的“霍桑实验”。实验的目的是研究工作条件对生产效率的影响，寻求提高劳动生产率的途径。通过这次实验，梅奥等人提出了企业营销关系理论。人际关系理论主要有以下观点和内容： 
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