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以酒店内的标识设计为主的推广宣传方式
Post by hotelvi, 2017-11-29, Views: 根据策划期内各时间段的特点,推出各项具体行动方案。行动方案要细致、周密,可操作性强又不乏灵活性。还要考虑费用支出,一切量力而行,尽量以较低费用取得良好效果为原则。尤其应该注意季节性产品淡、旺季营销的侧重点,抓住旺季营销优势。
(一)全面贯彻
常规活动至少要提前一周开始做宣传推广,保证在活动开始之前宣传到位。根据活动的内容、规模、大小及性质,我们可以采取不同的宣传途径和推广渠道。总体来说宣传推广工作分为店内和店外,在活动开始之前达到广而告之的效果。店内主要集中在酒店大堂的标识设计指示牌、灯箱广告、电子显示屏、宣传单张(手册)等,而店外主要集中在报纸、杂志、电视、广播、户外广告牌等媒体为主的推广宣传方式。而怎样选择合适的媒体?各占多少比率?广告的视听率与接触率有多少?这都是需要我们之前就要进行调查和分析了解的,只有这样我们才能保证投放的媒体广告能够真正达到效果。当然,每个酒店都应根据自身的实际情况,合理地安排活动的宣传推广,宣传推广的成本比例要与活动的整个产出协调,避免由于广告过剩造成不必要的浪费。
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