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企业、酒店品牌策划的意愿价值
Post by hotelvi, 2018-4-23, Views:先“暂时便宜”把美国本土车商打得无还击之力,成功超越别别克、福福特成为美国汽车拥有量最多的一个品牌后,再来延伸它的中高端车型,丰田的这一步棋可谓是走得相当成功。
在品牌策划与营销组合中,价格是直接产生收入的因素,是一个公司就产品或品牌的意愿价值同市场交流的纽带!
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