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企业营销的直接性和铺助性
Post by hotelvi, 2016-3-23, Views:单纯从促进产品销售的角度讲，企业营销促进与销售组合中的其他工具相比，更具有直接性。因为它采取的是利益诱导方式，刺激消费者迅速或大量购买某一特定商品，消费者在短期内可以获得比较大的附加值，因而这种方式比其他促销方式见效更迅速，这就是酒店产品和一般物质产品在产品刚刚上市，需要扩大市场效应和增强消费者认同感时主要采用促销活动的主要原因所在。
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