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使用原有的设计进行酒店产品延伸（二）
Post by hotelvi, 2018-3-21, Views:一些采用原有的标识设计及原有品牌的产品线延伸方式的酒店公司似乎已取得了成功,至少在短期内是这样,微软就是一个很好的例子。
在主导了个人电脑操作系统业务之后,微软又进入了许多不同的领域,都用了微软这个名字。“如果微软能够做到,为什么我们不能?”我们的咨询客户经常提出这样的疑问。
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使用原有的设计进行酒店产品延伸
Post by hotelvi, 2018-3-21, Views:所有的这些事情,可口可乐都做了。但是下一步呢?在打造品牌的历史中没有第二步的行动吗?
一般而言是有的。一个公司可以同时做两件事情(保持聚焦并进行业务扩展),通过很简单的战略去开创第二个、第三个和第四个品牌。
·可口可乐拥有领先的可乐品牌可口可乐,以及雪碧一一领先的苏打柠檬饮料。
·安海斯一布希(Anheuser-Busch)拥有百威领先的普通啤酒品牌、米狮龙(Michelob)领先的高档啤酒品牌,以及布希( Busch)一一领先的低价啤酒品牌。
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