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做品牌策划和卖产品是两回事
Post by hotelvi, 2018-4-12, Views:所以,做品牌策划和卖产品是两回事,品牌诉求绝不仅仅只是产品卖点的提炼。
做产品必须随着时代更替、科技发展、需求变化等因素进行调整,毕竟不管多伟大的产品都会谢幕,就如陪伴多年的柯达胶卷,就如27层净化的乐百氏纯净水。
但是一旦我们的品牌在精神需求的八个方向中进行了选择定位,并提炼出可沟通的品牌诉求,则需要长期极致的坚持、重复和积累,因为人性其实是不变的，而只有不变的才有可能最终成为永恒。
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