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制定品牌资产管理战略
Post by hotelvi, 2016-12-20, Views: (三)第三阶段：制定品牌资产管理战略
这一阶段的目的在于立足为品牌制定正确的战略目标。
第五步：为了成功而定位
定位能使本品牌在诸多竞争品牌当中脱颖而出。好的定位能为品牌指明正确的方向，是品牌营销策略正确与否的决定因素。
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