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如何寻找品牌形象规模的扩大？
Post by hotelvi, 2013-12-19, Views:如何寻找品牌形象规模的扩大？
显然，扩大规模在过去15年里已经成为企业的当务之急。企业可以通过以下两种方式来实现规模的扩大：与别的公司合并或直接购买该公司，或者刺激自身的发展。
20世纪90年代被称为大规模合并的年代。戴姆勒·奔驰与克莱斯勒公司合并成立了新的戴姆勒·克莱斯勒有限公司，两家公司的合并使得合并浪潮席卷了整个汽车行业。紧跟其后，福特汽车公司在购买了美洲虎PLC之后，又购买了沃尔玛AB公司的汽车部门。之后是尼桑汽车公司与雷诺SA汽车公司达成了合作协议，一些行业专家预言道当汽车制造商们的融合结束之后，保留的独立公司不会超过6家，。食品杂货连锁店也是如此。克罗格（Kroger）公司，Safeway有限公司以及Albertson公司吞食了当地的小型商店的品牌形象设计或地域性连锁店的品牌形象设计，包括Skaggs Alpha Beta公司，StarMarket 工地以及Fred Meyer有限公司。在合并浪潮提升其规模的品牌形象设计的同时，这些大型商场也已经渗透了新的领域中，或者巩固其市场支配品牌形象地位。
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Tags: 品牌形象设计 酒店品牌形象设计
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