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Name:Summer _ QQ:1622982 514032062
E_mail:hotelcis@163.com
CRT Group Design(hk) Co.LTD. 人和时代集团(香港)有限公司
良好的酒店VI要求“突破” !
Post by hotelvi, 2013-4-12, Views:通常所谓的酒店VI,指的就是那些施行效果较高的视觉识别系统。施行效果是对酒店形象的评价,可在VI设计实行中,测定其实际绩效而得。
当品牌酒店VI设计效果比其所投注的费用比数更高时,则多是良好的VI设计视觉识别系统。
卓越的VI设计者,多具有拟定高效率与高收效的设计能力。
若以理论的观点来检讨,究竟哪种风格的VI设计才可称为高效率与获高报酬的VI系统呢?
一言以蔽之,即是对于VI诉求对象或授权执行VI的酒店而言,具有极大的诉求力、认同性的设计。
诉求力,是诉诸对方,以打动其心弦的一种能力;认同性,是说服对方,使之产生同感的能力;是除了获得对方的认同外,尚可使其以行动支援的能力。
VI设计者若欲获得VI的诉求力与别人的认同,就必须提高VI设计的趣味性、共感性与同调性。假如VI的诉求对象(对象层)采取了VI中所要求的行动(如顾客对酒店的VI系统认同而入住),则此品牌酒店VI设计可称为成功的VI视觉识别系统。
Tags: 品牌策划 酒店VI设计
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