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如何让品牌掌握目标客户的内心！
Post by hotelvi, 2014-2-17, Views:如何让品牌掌握目标客户的内心！
“你为什么会喜欢一些品牌广告？”
“我也说不清。也许是已经知道了它的关键语。笑话还没说完，你就知道它可笑在哪里，觉得很得意。一个笑话发生在不同的场合中。”
“你说得对。我同意。主题重复让目标客户觉得自己掌握了内情，觉得自己跟品牌是一起的。”
“最后一类是轮番轰炸。轮番轰炸指使用精心设计的特殊外观，在每个接触点一再重复它的要素。这样客户一眼就能认出你的公司。它的品牌设计要素在行业内越别出心栽，品牌设计就越容易在令人眼花缭乱的市场上独树一帜。”
“你为了开展业务经常要出差，你记得大陆航空公司的广告吗？”
彼得靠在椅背上，作出一副准备长途飞行的样子。“当然！是一只蓝色地球仪，外圈黄色。上面一条白色标题。”
...
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