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酒店整体形象价值模式的分析！
Post by hotelvi, 2013-11-19, Views:酒店整体形象价值模式的分析！
对于一个酒店的品牌形象设计符号，无论处在哪个行业，都可以用图进行抽象描述。虽然经营层的价值链活动是对应典型制造业而言的，但对于金融业、电信业、电力、服务业等其他行业的酒店，与不同的只是价值链上各环节或活动的内容各不相同。即使对于同一行业的酒店，其价值链也会有所不同。正是由于每个酒店各不相同的价值链，才会使客户获得千差万别的产品和服务。
以制造业为例分析大规模定制模式及相应的全程供应链管理，其原理对其他行业的酒店也一样适应。或者说大规模定制模式全程供应链管理并非仅局限于制造业。
酒店活动的三种原理：酒店从供应商采购原料或零配件，经过产品设计——加工装配——形成产品——运输，最后交付客户。交付客户的产品价值与原料及零配件价值之间的差额，就是酒店的价值增值过程，因此，酒店是为社会品牌价值的一个实体。
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