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市场创新,酒店标志创新的延续!
Post by hotelvi, 2013-7-25, Views:虽然市场上的产品种类越来越多,数量越来越大,品牌酒店标志设计越来越丰富,但仍不能说市场就绝对是“无缝”的。所谓“市场饱和”是相对于一定条件的市场状态,只要需求无限,具有一定的弹性,就总可以通过激发需求或创造新需求来拉动市场的变化。实际上,在任何这样的市场上,这种变化每时每刻都在发生。我们观察到,在所有的状态下,都会有一些产品或酒店品牌形象标志设计被挤出现有市场。当这些产品或酒店形象标志退出市场时,就制造了一个相对的“市场空隙”(Market Empty)。精明的厂商或营销者能够发现这些空隙给创新品牌酒店形象标志经营所创造的机遇,他们不失时机地用自己的产品或形象标志设计取而代之,成为延续酒店形象标志创新的一个重要机制。
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Tags: 品牌酒店标志设计 酒店标志设计
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