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Name:Summer _ QQ:1622982 514032062
E_mail:hotelcis@163.com
CRT Group Design(hk) Co.LTD. 人和时代集团(香港)有限公司
品牌风格的设计受多种因素影响
Post by hotelvi, 2014-9-1, Views: 所谓品牌风格,是指目标品牌在品牌本体因素和环境因素的双重影响下,在目标品牌主题的约束下,通过品牌设计对品牌的核心价值、个性与特质做出的美学表达方式。恰当的品牌风格在品牌经营运作中展现出一致的美学特征,可以有效承载和体现品牌主题,建立和维系品牌识别。
作为品牌识别的视觉表达方式,品牌风格的设计受到多种因素的综合影响。简略归纳之,包括品牌本身的影响因素、竞争环境与消费环境的影响因素。其中,前者具体包括品牌领域、品牌来源地、品牌定位、品牌愿景、品牌成长阶段、品牌文化等;后者包括竞争者风格、消费需求与偏好、社会时尚和禁忌等。
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