Tel:0755-86193667 86193647
Name:Summer _ QQ:1622982 514032062
E_mail:hotelcis@163.com
CRT Group Design(hk) Co.LTD. 人和时代集团(香港)有限公司
Name:Summer _ QQ:1622982 514032062
E_mail:hotelcis@163.com
CRT Group Design(hk) Co.LTD. 人和时代集团(香港)有限公司
国际饭店VI与饭店集团品牌在我国的发展现状!
Post by hotelvi, 2013-2-23, Views:
1982年改革开放初期,香港半岛饭店管理集团开始管理北京建国饭店,标志着国际饭店集团品牌开始进入中国市场。由于20世纪80年代我国的政治、经济环境还没有对外资饭店开放,国内巨大的饭店市场尚未形成以及国际饭店集团对中国市场缺乏了了解等诸多因素的制约,国际饭店集团进入我国市场的步伐缓慢,相继有喜来登、希尔顿、雅高、香格里拉、半岛、新世纪、日航、华美达、美丽华、太平洋、马里拉等饭店集团进入我国市场。20世纪90年代,中国市场经济秩序日益完善,国内外旅游市场急剧扩大,这直接刺激了国际饭店集团加快进入中国市场的步伐。凯宾斯基、圣达特、万豪、雷迪森、海逸等国际饭店VI与饭店集团相继进入中国市场,而先期进入的马里奥特、香格里拉、雅高等知名饭店集团抓住时机加紧“圈地”,其管理规模增长均以超过两次数的速度在发展。这一时期国内饭店市场出现了竞争国际化的趋势,世界著名饭店集团品牌逐渐抢占了我国高端饭店市场。进入21世纪,随着中国经济持续高速发展、人民收入水平不断提高、大众旅游热潮的兴起等,这些因素直接刺激了先期进入的国际饭店集团加大了在中国市场的扩张步伐,在战略一线城市高端市场的基础上,逐渐向二线、三线城市渗透。国外经济型饭店品牌开始在中国市场全线扩张,与国内的饭店企业争夺中、地端市场,例如Days Inn Super 8和宜必思等国际知名经济型饭店品牌不断扩大其市场网络,给国内饭店企业造成强大的竞争压力。
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Tags: 国际饭店 国际品牌饭店
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