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外观设计的差异化也是打造产品竞争力的途径
Post by hotelvi, 2018-4-10, Views:与此同时,我们建议企业在“三榨“诉求的基础上,顺势推出乌江“三榨”系列产品,在竞争对手的80g产品都在卖0.5元的时候,以1.2元推向市场,彻底打开了市场,仅仅一年时间,乌江就成为了榨菜市场绝对的领导品牌。
实体产品也可以通过外观的差异化来体现:当补钙产品进入同质化竞争阶段，哈药六厂以“蓝瓶”杀出重围:“蓝瓶的,纯净的钙;蓝瓶的,充足的钙;蓝瓶的,好喝的钙”。
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