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提高酒店设计和广告效果
Post by hotelvi, 2017-9-13, Views:3.渠道
渠道(Channel)是广告信息从信息发送者到接收者的通道,具体包括两个:第一个是信源到接收者的渠道,由各种广告媒体构成,如报纸、杂志、广播、电视、户外、互联网、直邮、短信等等。各种媒体对酒店品牌传播的贡献都不一样,都有其利弊,且费用不同,因此在广告管理当中需要根据媒体总的预算额来选择几种媒体进行组合。第一个是接收者到大众的渠道,是一个口头传播的通道。对于很多人来说,他们首次接收到品牌信息都是通过身边的亲戚朋友介绍的,而且,这种口碑的介绍比商业广告的可信度更高。
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