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旅游形象定位依据的几个方面（二）
Post by hotelvi, 2016-10-26, Views:（2）旅游目标市场诉求
旅游形象必须符合目标市场的诉求，才能获得市场的认可。因而旅游形象的标识设计必须充分了解广大旅游者的心理需要和偏好,并针对旅游行业特征，设计出既满足旅游者心理需要，又能充分体现旅游行业特征的形象主題口号。同时还要注意形象口号要充分体 现出一种平和、友谊、交流和欢乐的吸引力。
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