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标志设计调研的基础上加入对人性的理解
Post by hotelvi, 2018-4-2, Views:我们在研究消费者的时候,也要慎防落入消费者的圈套,因此叶茂中这厮一直强调洞察必须高于市场调研,洞察必须用心这也就是我们选择了只有26%占比的舒适度作为好孩子童车核心诉求的原因。
为什么我们不遵守市调的结果?是因为我们洞察到童车市场的本质一一童车的本质是什么?还是车,只不过是“驾驶者”和“使用者”两者分离的特殊车种。
普通汽车,除去操控性、车辆性能、驾驶乐趣等基于“使用者”的身份出发诉求的卖点之后,剩下最重要的是什么?是“舒适”。乘坐的舒适感是每位汽车消费者基于“使用者”的身份出发最基本也是最重要的要求!
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