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酒店形象标志在市场竞争中该如何延伸？
Post by hotelvi, 2013-8-1, Views:
一个品牌的形象标志类别的共享特征、家族类似性和熟悉度等因素才能作为标志延伸的基础。从现有产品延伸到新产品，顾客的品牌态度产并不是单纯地“转移或不转移”，而应该看现有产品对品牌形象的代表程度。以最不具有代表性的产品进行延伸所产生的负面反应，将大大超过产品延伸所带来的态度转移。
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