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测量消费者对酒店VI品牌的认知情况
Post by hotelvi, 2017-9-20, Views: 所以，尽量不要采用产品类别延伸。一般来说，只有当原产品类别利润空间不大、竞争过于激烈的时候，延伸到新的产品类别才是明智之举。例如，康佳在电视机行业面临巨大竞争压力的时候，选择了手机、电冰箱作为延伸的新品类，以求增加新的利润增长点。
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