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Post by hotelvi, 2013-8-23, Views:也许是CEO的气质带动，也许是创业团队的惊人趋同性，7天标志设计形象从一诞生起就逐渐形成了鲜明的7天连锁酒店标志设计形象气质与突出的核心优势，7天推崇信息透明化，并由此结成共识性的信任关系，而这种原则也被运用到了融资之中。
郑南雁甚至为7天的这种城门洞开的行为找到理论根据，他的解释是，能够坦陈缺点，恰好是企业自信的体现。在融资的过程中，不仅要对投资人讲优势，也要谈行业存在的问题和困难。“不要企图讲不真实的7天标志设计形象影响力内容给投资者，因为你面对的是一大群天天专门研究这些的人。”
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