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酒店公共关系促销
Post by hotelvi, 2017-5-26, Views:四、酒店公共关系促销
1.概念
酒店公共关系就是酒店的标识设计、建立、传播酒店最佳企业形象的全过程。酒店公共关系不仅限于在报纸或电视上发一则广告,还包括酒店内外部友好关系的联络活动。公关促销是一种被众多酒店所接受的促销方式。通过对全国大部分星级酒店宾馆的调查发现,每个星级酒店宾馆都有专门从事促销的部门,即公关部或公关销售部、营销部等。公关促销所担负的主要责任就是帮助和提高酒店在客房和餐饮上的销售,而且各个公关部使用的销售方式和公关手段不尽相同,可以说是五花八门、高招迭出。
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Tags: 酒店公共关系促销
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