![](http://www.hotelvi.com/image/Crt_logo.png)
Name:Summer _ QQ:1622982 514032062
E_mail:hotelcis@163.com
CRT Group Design(hk) Co.LTD. 人和时代集团(香港)有限公司
酒店品牌的标识设计与符号有关
Post by hotelvi, 2017-8-11, Views: 中世纪的商品(如陶器、银器)上一般有三种标识:工匠名、行会名和城市名((荷)里克·莱拉伯斯等.品牌管理【M】.北京:机械工业出版社,2006.)。工匠名相当于今天的品牌名称,说明商品的制作者是谁;行会名相当于今天的质量认证,以确保质量;城市名相当于今天的原产地品牌,说明商品制造的地点。另一种比较流行的说法是,“品牌”一词起源于19世纪早期盛威士忌酒的木桶上的区别性标志,用以表明酒的生产厂商((美)凯文·莱恩·凯勒、战略品牌管理(第2版)【M】.北京:中国人民大学出版社,2006.)。可见,早期的品牌是厂商区别的标志,类似于今天的“商标”(Trademark)。法国政府在其《商标法》中就有类似表述:“一切用以识别任何企业的产品、物品或服务的有形标记均可视为商标。”
...
Tags: 酒店品牌的标识设计与符号有关
![](http://www.hotelvi.com/blog/themes/Sean_Simple_T/style/Seanloo/ad.gif)
Hot Articles
Friend Connect
此处加载INCLUDE文件,内容可自定义New Articles
Archives
- 2018 November (28)
- 2018 October (27)
- 2018 September (27)
- 2018 August (27)
- 2018 July (22)
- 2018 June (4)
- 2018 May (22)
- 2018 April (44)
- 2018 March (34)
- 2018 February (2)
- 2018 January (48)
- 2017 December (40)
- 2017 November (48)
- 2017 October (38)
- 2017 September (46)
- 2017 August (26)
- 2017 June (40)
- 2017 May (44)
- 2017 April (42)
- 2017 March (50)
- 2017 February (38)
- 2017 January (26)
- 2016 December (20)
- 2016 November (8)
- 2016 October (8)
- 2016 September (6)
- 2016 August (36)
- 2016 July (16)
- 2016 May (6)
- 2016 April (12)
- 2016 March (6)
- 2016 February (2)
- 2016 January (42)
- 2015 December (48)
- 2015 November (36)
- 2015 October (40)
- 2015 September (38)
- 2015 August (44)
- 2015 July (50)
- 2015 June (48)
- 2015 May (44)
- 2015 April (48)
- 2015 March (38)
- 2015 February (30)
- 2015 January (46)
- 2014 December (22)
- 2014 November (20)
- 2014 October (19)
- 2014 September (34)
- 2014 August (48)
- 2014 July (39)
- 2014 June (38)
- 2014 May (55)
- 2014 April (48)
- 2014 March (46)
- 2014 February (40)
- 2014 January (50)
- 2013 December (45)
- 2013 November (41)
- 2013 October (40)
- 2013 September (46)
- 2013 August (45)
- 2013 July (48)
- 2013 June (46)
- 2013 May (53)
- 2013 April (51)
- 2013 March (56)
- 2013 February (59)
- 2013 January (62)
- 2012 December (61)
- 2012 November (60)
- 2012 October (50)
- 2012 September (59)
- 2012 August (65)
- 2012 July (46)
Favorite
Statistics
- 文章总数:2787
- 评论总数:0
- 引用总数:0
- 浏览总数:150592
- 留言总数:0
- 当前主题:sean
- 当前样式:Sean_Sim