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酒店品牌策略具有震撼力
Post by hotelvi, 2018-3-16, Views:有点刺激性的名称会成为网上的好名称。像雅虎(Yahoo！）、亚马逊(Amazon.com)这些名称能引起情感的回应。
一个好的酒店网络品牌策略是把具有震撼力的名称同时锁定品类和其优势。亚马逊自称“全球最大的书店”,这一策略就可以在几个层面上发挥作用。亚马逊河(Amazon)是全球最大的河流,而“biggest bookstore”这种押头韵的标语又使它更容易被记住。
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