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酒店广告的定义和任务
Post by hotelvi, 2017-5-23, Views: 8.相互性广告也称交换型广告,是使用酒店的房间或其他产品服务来兑现广告的允诺;合作性广告是指酒店与另一个广告商共同推出酒店VI设计的广告宣传,双方共同担负广告的费用。
9.广告常用的策略分为三种:不同性的广告策略、层面性的广告策略以及结合性的广告策略。
10.预算是广告计划中最为关键的组成部分。一系列的变量将会影响酒店管理层制定一项广告预算,包括:酒店的类型、竞争对手的广告层次、酒店的市场目标、酒店的目标市场、合作性广告机会。
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