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如何建立优秀的品牌形象定位？
Post by hotelvi, 2014-1-2, Views:如何建立优秀的品牌形象定位？
人们会为中意品牌形象付出更多。因此，成为让人们向往的产品便是产品改进的顶峰。从普通产品变成优势品牌形象设计，需要对该过程予以监控。优势品牌形象设计需要高价位，即使竞争者们的价格趋同且价格水平很低。
想想霍华德·舒尔茨（Howard Schultz）在咖啡上的动作吧。在他使星巴克成为流行品牌形象设计之前，几乎所有在美国销售的咖啡，除了一些外国品牌，价格都是一样的。咖啡从来都不是盈利的商品。现在，据说星巴克公司正在销售一种更好的咖啡。这种咖啡的价格是普通餐厅价格的三倍，他在飞机上、食品店和餐厅销售。事实上，在这些地方销售星巴克只是想从其品牌形象设计上获利，以达到高价位的目的。
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