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为什么必须培育酒店标志创造的动力系统？
Post by hotelvi, 2013-7-11, Views:根据酒店标志的知名度和社会认知度，一般可把酒店标志划分为五个等级：地方级标志；区域性标志；国家级标志；国际级标志与世界级标志。不同等级的标志具有不同的特征。
酒店标志升级成长方式是指酒店标志设计由一般性的品牌不断升级为强势标志设计的过程，即酒店品牌从地方级标志不断升级成长为国际级乃至世界级酒店标志的成长过程。
（1）不断提高酒店形象标志的科技力，酒店形象标志科技力是酒店品牌竞争力的核心，因此提高酒店形象标志的科技力就成为促进酒店标志升级成长的关键。
（2）不断提高酒店标志设计产品的品质。酒店标志产品要赢得顾客的信任和美誉，品质是根本。品质还是形成酒店品牌差别优势的决定因素。品质因素中的“质量”是酒店形象标志价值评估的基础。
（3）有效的酒店形象传播和酒店品牌策划。这是增强酒店标志知名度、扩展酒店标志声誉的基本途径。
（4）不断提高酒店形象标志的服务水平，完善服务体系，以诚取信，以情营销。这是酒店标志设计提高顾客满意度的重要保证，而顾客满意度是扩大酒店品牌资产权益价值的重要途径。
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