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什么是标志设计的基本途径?
Post by hotelvi, 2013-7-1, Views:对酒店来说,形象标志设计的形成并非自发的过程。创作一个优秀的标志设计需要设计者付出巨大的努力,标志是酒店形象努力长期积淀与浮现在市场中的识别结果。而标志的设计,必须有三个基础条件:首先,酒店在品牌营销和品牌推广过程中,将品牌建设成为一种无形资产,这种无形资产具有一定的溢价能力,成为能够给酒店带来长期收益和创造未来盈利能力的资源;其次,借助于品牌营销和品牌推广,酒店能够将品牌建设成为影响顾客购买决策和重要因素;再次,建立顾客与品牌之间的关系,通过品牌管理,不断提升酒店品牌形象标志的认知度、顾客忠诚度和社会声誉,从而强化顾客对标志制作的感知识别价值。同时,通过持续创新的标志设计和酒店整体的技术创新,增强品牌质量,优化酒店的品牌形象,制造品牌差别优势。
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Tags: 酒店标志 标志设计
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