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酒店营销业的发展历程【讨论】
Post by hotelvi, 2016-4-18, Views:(1)万豪收购喜达屋,将给双方分别带来什么影响?
(2)结合案例,探讨酒店营销业未来的发展趋势。
酒店营销业随着社会生产、贸易商旅、交通运输的逐步发展而日渐兴盛,不管在世界的东方还是西方,在人类早期的文明中都可以找到早期酒店的踪影。酒店的产生和发展过程源远流长,已有几千年的历史。现代酒店就是从中国的驿站、中东的商队客店、古罗马的棚舍、欧洲的路边旅馆及美国的马车客栈演变而来的。本章在阐述世界酒店营销业、中国酒店营销业的发展历程的基础上,分析酒店营销业的发展现状及趋势,并探讨酒店营销业的地位及作用。
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