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VI设计与策划的关系！
Post by hotelvi, 2013-4-7, Views:酒店策划主题与目标明确化以后，方可进入探索与创造构思的阶段。在此之前，往往会遇到许多误解“策划与VI设计”二者关系的情形。
酒店品牌策划与VI设计，不仅文字类似，意义也类似，每每令人混淆不清，其实二者间确有差异。所谓的VI设计，是为了“达成某目的（行为），而有条理地排列、组合工作或行动的次序，如环境、形象、人力、能源、空间（场所）等。”
其所组合的内容、方式良好，并获致良好的效果，此VI设计方可称之为巧计或妙计。反之，若排列、组合不佳，未能达到视觉冲击之效，则不能算是好的酒店VI设计，可见，以最经济、利落的手法，使环境、成本皆能降至最低的VI设计，才是同一目标中的卓越品牌酒店VI设计。
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