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VI设计与饭店品牌的作用！
Post by hotelvi, 2013-2-21, Views:VI设计与饭店品牌的作用
品牌，在新的市场环境下摇身一变，成为支撑饭店集团获得持续比较竞争优势的重要力量。品牌对饭店集团发展的重要意义是什么？品牌如何让饭店集团在激烈的市场竞争中克敌制胜，获得可持续的比较竞争优势？其中奥秘就在于：
一、品牌是促进饭店集团资本增值的重要途径
品牌是促进饭店集团资本增值的重要途径，一方面品牌本身就是饭店集团无形资本的重要组成部分，通过品牌自身价值增值实现饭店集团资本增值；另一方面，品牌等无形资产能够驱动更多的有形资本，从而带动饭店集团整体资本“滚雪球”式的增长。
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