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在品牌发展过程中遇见最大的危机是什么？
Post by hotelvi, 2014-2-11, Views:在品牌发展过程中遇见最大的危机是什么？
“品牌危机管理”是对品牌的警示管理。这一品牌管理将起到市场与品牌的预警作用。对品牌的警示管理过程不仅对品牌进行了监控，也对品牌的市场竞争具有指导意义。
品牌危机管理有一项基础工作不能忽视，这项工作就是品牌实态分析。品牌管理者需要经常对品牌实态进行调查，看看品牌有什么问题，做到防患于未然。
在品牌形象logo设计导入期，我们可能会遇到信誉危机，由于形象logo设计还没有建立起足够的知名度，稍有波折就会引起市场环节的警惕和不满。
在品牌成长期，我们更多的是遇到竞争压力，这个时候的危机有可能是竞争对手制造的，我们将面临斗争。
在品牌成熟期我们最轻视品牌管理的时候，但一些小问题可能招致大麻烦。品牌形象logo设计的下一步就是发生可怕的衰退，因此这个时期不可出现大的漏洞。
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