好Good
The best Photoshop work is neglected (this is the end of the day from a point of view the whole point of advertising!) Proper use, it enhances the photo, can be used to remove defects. Obviously, its good practice to check and improve any photo you use, even if it is just to ensure that the contrast is good. Cluttered or low quality images does not look professional, you can reflect your brand is not good. But it's on the low-key, on skills, with changes and adjustments so that it does not reveal an improved image of process improvement.
Bad
Photoshop is often used as a quick fix to make the image stand out. Long before we see the effects only to have impact? Lens flare in Photoshop without any reason or random photo filters to make the image stand out, even though it looks out of place? Many people overestimate how much contribution to the number of Photoshop users to contribute to the finished parts. They think this is just the press of a button, to correct or deal with photos, but none of the composition and understanding light and shadow, photo does not look natural.
Ugly
People know this, each model or a celebrity image is altered in some way or other days - to remove blemishes, wrinkles, laxity, etc. This way the extra impact, we see that he is controversial and analysis, but we think that is wrong PS technology is more harmful to use the example - in the real political purpose tampering. For example, this article was inspired by the BP company admitted that it changed the command to deal with monitoring group in the Gulf of Mexico oil spill center image. Image tampering is to make people look busy.
Other large companies and even countries have adopted a similar embarrassing errors
? Iran after being captured, was altered more than a missile launch images, conceal the fact that one of them did not go out.
? Microsoft was forced to apologize, the Polish arm of publicity changed the image of three employees - Fixed a distinct black race is white, not even change his hand game.
最好的Photoshop的工作被忽视(这是从一个在一天结束的观点整点广告!)正确使用,它增强了照片,可用于去除缺陷。显然,其良好的做法,检查及改善任何照片你使用,即使它只是确保对比度是好的。凌乱的或低质量的图像看起来不专业,可以反映你的品牌不好。但它的关于低调,关于技能,具有改变和调整,以便它没有揭示了改进的过程改进的图像。
坏
Photoshop是经常被用来作为一种快速修复,使图像脱颖而出。多久,我们看到只为有效果而影响?镜头耀斑出现在毫无理由或随机的Photoshop照片滤镜使图像中脱颖而出,即使它看起来出位?许多人高估了多少多少贡献的Photoshop用户贡献到成品件。他们认为这仅仅是按一下按钮,以纠正或处理照片,但没有一个光影组成和理解,照片看起来不自然。
丑陋
人们知道这些,每一个模型或名人形象已以某种方式篡改或其他天 - 移除污点,皱纹,松弛等多余的路上这个影响,我们看到自己是备受争议和分析,但我们认为有误用的PS技术更有害的例子 - 在现实的政治目的篡改。例如,这篇文章的灵感来自于BP公司的承认,它改变了命令处理监督小组在墨西哥湾的石油泄漏事件中心的形象。图像的篡改是使员工看起来忙碌。
其他大公司,甚至国家已经通过类似的错误尴尬
?伊朗被抓获后,明显篡改了一个多导弹发射的图像,隐瞒事实,其中一人没能熄灭。
?微软被迫道歉后,波兰的手臂改变了三名雇员的宣传形象 - 修正了一个明显的黑人种族为白色,甚至没有改变他的手比赛。
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