企业酒店VI设计毕竟不同于专业的ICP或者门户酒店VI设计
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来源:【人和时代·中国】酒店vi设计公司 发布时间:2011-04-09 23:32:19 查看次数:
Professional design and construction of the hotel VI benefits to the company
After all, the hotel is different from the enterprise VI design professional hotel VI ICP or portal design, not small but it is not necessary, each firm has a particular product / service, the hotel designed the contents of the VI should be set up around the company's core business. VI design business hotel should not be just a decoration, the hotel VI design is the most useful marketing tool. Of course, only in the hotel VI designed to meet user needs the information under the premise of the hotel's marketing function VI design can really play a role. Then use
VI design and construction of the hotel
What user information?
VI design and planning to do the hotel
The problem is the hotel VI design and planning to do first thing to consider, we must first analyze what visitors could then design targeted related content. Generally, a business hotel visitors VI design with a few major categories, namely: direct users, dealers, equipment and raw materials suppliers, competitors and so on. The first two visitors is the company's current and potential users, but also should focus on the contents of the hotel to meet the VI design object. As for the suppliers, except those with B TO B e-commerce functionality of the integrated design of the hotel VI, the majority of the information publishing company based design of the hotel VI rarely taken into account, therefore, not a general business focus of the design hotel VI content. As for competitors, visitors, their goal is to understand the new trends in your company, or the level of the hotel design VI design, whether there is a place worth learning, for which the release of the contents should be given appropriate "preparedness", rather than competitors rewarding experience.
专业酒店VI设计建设对公司的好处
企业酒店VI设计毕竟不同于专业的ICP或者门户酒店VI设计,不可能也没有必要小而全,每个企业有自己特定的产品/服务,酒店VI设计的内容理应围绕企业的核心业务设置。企业酒店VI设计不应当只是一个摆设,酒店VI设计是最有用的营销工具。当然,只有在酒店VI设计可以满足用户需要信息的前提之下,酒店VI设计的营销功能才能真正发挥作用。那么用
酒店VI设计建设
户需要什么信息呢?
做酒店VI设计规划
这个问题是做酒店VI设计规划首先要考虑的,首先必须分析可能的访问者有哪些,然后有针对性地设计相关内容。一般来说,一个企业酒店VI设计主要的访问者有几类,即:直接用户、经销商、设备和原材料供应商、竞争者等。前两类访问者是公司的现有用户和潜在用户,也是酒店VI设计内容应该重点满足的对象。至于供应商,除去那些具备B TO B功能的综合性电子商务酒店VI设计来说,大多数以信息发布为主的企业酒店VI设计很少顾及到,因此,也不是一般企业酒店VI设计的重点内容。至于竞争者,来访的目的无非是了解你公司的新动向,或者酒店VI设计设计水平如何,是否有值得借鉴的地方,对此,在发布有关内容时应该给予适当的“防备”,而不是让竞争者满载而归。
(版权所有:转载请注明来源于【人和时代·中国】 http://www.hotelvi.com 作者:先锋)
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