潜在用户访问某企业酒店VI设计的目的大致有几种

Content should be the focus of the design hotel VI
Since the company's current and potential users are the focus of the hotel to take care of VI design object, then we must carefully analyze what information they need. A television production company, for example, a user / potential user access to a corporate hotel VI is designed to generally have several: to see what new products, product performance comparison of different specifications and price with other brands of similar products contrast, the query addresses of local distributors and warranty, etc., if you can order online, you naturally want to know the related information, such as ordering methods, means of payment, delivery time and costs, returned goods policy. Therefore, the content should be the focus of the design hotel VI.
So simple that it seems to be clear enough of the truth, but many hotels in the content design, VI design, "beside the point" phenomenon is frequent. Even in the more developed e-commerce has been the United States, corporate hotel design VI design irrational situation is also very obvious in China, and perhaps all the more surprising.
First, establish the company's image and expand business promotion.
Including company overview, such as company size, corporate structure, corporate products, corporate culture, corporate philosophy, business purpose, business goals, values, vision, the company has received the honor, the company is now studying some of the new products, the company's future trends, the company's products or services have unique characteristics and market positioning and more. There is also some of the company's services can be added and so on. Company information includes not only text data, but also contains some pictures, such as corporate image building, staff photos, especially the product pictures and more, making the company more realistic, more convincingly demonstrated in front of customers. Learn as much as possible so that customers of the company's more comprehensive and detailed.

内容应该作为酒店VI设计的重点
 

　　既然公司的现有用户和潜在用户是酒店VI设计的重点照顾对象，那么就要认真分析他们需要什么信息。以一个电视机生产企业为例，一个用户/潜在用户访问某企业酒店VI设计的目的大致有几种：看看有什么新产品、对比不同规格产品的性能和价格、与其它品牌的同类产品进行对比、查询本地销售商和保修地址等等，如果可以进行网上订购，用户自然也希望了解与此相关的信息，比如订货方式、支付手段、送货时间和费用、退换商品政策等。因此，这些内容应该作为酒店VI设计的重点。
　　说起来如此简单，似乎应该是再明白不过的道理，但是，很多酒店VI设计在内容设计上“跑题”的现象却时常发生。即使在电子商务已经比较发达的美国，企业酒店VI设计设计不合理的状况也十分明显，在中国，也许就更显得不足为怪了。
一、 树立公司形象，扩大业务宣传。
　　包括公司总体介绍，如公司规模、公司结构、公司产品、公司文化、公司理念、经营宗旨、经营目标、价值观、远景规划、公司曾经所获得的荣誉、公司现在在研究的一些新产品、公司未来的发展趋势、公司的产品或服务所具有的与众不同的特点和市场定位等等。另外也可附加一些公司的优质服务等等。公司资料不仅包含文字资料，也包含一些图片资料，比如公司建筑图片，公司员工图片，特别是公司产品图片等等，使得公司更逼真，更具有说服力地展现在客户面前。尽可能让客户对公司了解的更全面，更细致。