英国酒店品牌设计英国标识解放区新英国徽标的设计,同时扩大在英国
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We reported Starbucks' plans to unveil a new logo design several months ago, but the time has finally come to see it in action.我们报告星巴克计划推出一个新的标识设计几个月前,但现在终于看到它的行动研究。 If you haven't visited a Starbucks lately, you might be surprised by the change.如果您还没有访问过星巴克最近,你可能会惊讶的变化。 The well-known brand siren has had its own women's liberation movement and become the sole representative of the international coffee chain.著名品牌警笛也经历了妇女自身的解放运动,并成为这家咖啡连锁店的唯一代表的国际化。 In addition, the coffee brown that was a huge part of the company brand has been dropped to place more emphasis on the eco-friendly green that is now the sole logo design color.此外,咖啡棕色,这是一个庞大的公司品牌的一部分,已经下降到更注重的唯一地方对生态友好的绿色,现已标志设计的颜色。
This change comes with more subtle changes to the food and drink brand as well.这一改变发生微妙的变化有更多的食品和饮料品牌以及。 Every store in the UK has been remodeled to be more 'local' in feel, with each location unique and designed to appeal specifically to locals.每个在英国存储已改建为更多的'地方'的感觉,每个位置独特,专门用来吸引当地人。 These changes come in response to several different conditions.这些变动是在几个不同的反应条件。 First, the company is celebrating their fortieth year in business.首先,公司在业务的庆祝四十周年纪念。 Second, they, like many UK businesses, are struggling to maintain profits in an unfriendly market.其次,他们像许多英国企业,都在努力维持在一个不友好的市场利润。
The new Starbucks look was unveiled recently in Knightbridge.新的外观星巴克最近在奈特布里奇揭幕。 In addition to a more fashionable and locally appealing design, this location is one of the first coffee shops in the UK to incorporate 'green' living into almost every aspect of its design.此外还有一个更吸引人的设计,款式新颖,在本地,这个位置是第一个在英国咖啡馆之一,纳入其设计的几乎每一个方面的'绿色'的生活。 In addition to the fair trade coffee in recycled paper cups, the store was created with reclaimed materials and includes the latest technology to reduce both electric and water consumption.除了在再生纸杯公平贸易咖啡,商店的创建与再生材料,包括最新的技术,同时降低电力和水的消耗。
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