仙桃酒店VI设计创意和他们的仙桃酒店品牌背后的力量。

仙桃酒店VI设计创意和他们的仙桃酒店品牌背后的力量。
万宝龙分散到新领域

Posted on March 22, 2011 | Category: UK Brand Logos 发表于2011年3月22日 | 分类： 英国品牌标识 
 How often do you use an ink pen?你多久使用钢笔？ If you are like most people in the UK, you are using them less and less, preferring digital technology instead.如果你喜欢在英国的大多数人一样，你使用的是他们越来越少，宁愿数字技术代替。 Indeed, we use traditional writing instruments far less often than we used to.事实上，我们使用传统书写工具往往比我们少得多用。 No one knows this better than the European luxury pen maker Montblanc .没有人知道这比欧洲制造商更好的奢侈品钢笔万宝龙 。

For more than a century the maker has dominated its market.对于一个多世纪的制造商占据了主导地位的市场。 Named for the tallest peak in the Alps, the company has an international empire and sells its products in seventy nations.在阿尔卑斯山的最高峰命名，该公司拥有国际帝国在72国和销售其产品。 The logo design , which has been in use since 1910, is recognized as a sign of quality and luxury all over the globe.该标志设计 ，它使用了1910年以来，被公认为是奢侈标志的质量和全球各地。 However, even the best brand is worthless if customers have little use for your products.然而，即使是最好的品牌是毫无价值的，如果客户很少使用你的产品。

This is the position that inspired Montblanc to begin offering other products.这是立场，鼓舞万宝龙开始提供其他产品。 Diverse products, such as leather goods, jewellery, and watches were also offered.多元化的产品，如皮革制品，珠宝，手表，同时也提供。 Until recently, the maker offered these products as a 'side range' that was secondary to the major product: writing utensils.直到最近，该生产商提供一个'端的范围，那是次要的这些产品主要产品：书写工具。 Now, however, the company plans to put all of its energy and branding power behind their watches.然而现在，该公司计划把所有的仙桃酒店VI设计创意和他们的仙桃酒店品牌背后的力量。

The watches have been very popular since their introduction in 1995.该手表已经很自1995年推出的流行。 In fact, they are now coming close to exceeding the sales and profits for the company's signature pens.事实上，他们现在已经接近于超过了销售和公司的签字笔利润。 For this reason, Montblanc is rethinking their brand.出于这个原因，万宝龙正在重新考虑自己的品牌。 Instead of being associated with pens, Montblanc wants for you (and others in the UK market) to connect their brand with high end watches.而不是钢笔相关，万宝龙希望您（以及在英国市场上其他的），就可以与高档手表的品牌。