通化酒店LOGO设计 通化客户的反馈意见作为通化酒店VI设计推广?

通化酒店LOGO设计 通化客户的反馈意见作为通化酒店VI设计推广?

Posted on贴在 December 11, 20092009年12月11日||Category:类别: Branding品牌

Branding is a hot topic in the petroleum industry right now. 通化酒店品牌是一个热门话题现在在石油工业。As the public becomes more and more sensitized to the important of green living, petrol products are becoming less popular and less socially acceptable. 作为大众越来越对重要的绿色生活、石油产品已不流行了,少被社会接受。Anyone who can afford to live without fossil fuel sources of energy is switching over as quickly as possible. 谁能负担得起生活中没有化石燃料的能源系统尽快地结束。This means that it is essential that petroleum companies rebrand themselves less as industry giants, and more as companies dedicated to protecting the planet while responding to customer needs. 这意味着它是必要的,石油公司将自己看作工业巨头,更多的公司致力于保护地球而只响应客户的需求。In other words, they have to act like a small business.换句话说,他们必须表现得像个小生意。

British Gas is making a move in this direction by forming a consumer panel.英国燃气正在朝这个方向移动通过创立一个消费者委员会。This panel will mainly help determine the new direction of the company. 这个小组将主要帮助确定公司的新方向。This comes in the wake of the company’s public announcement that they are making moves to cut energy costs for their customers. 这是公司的公开后,宣布他们正在移动到削减能源消耗为他们的客户。While the company has not yet announced the size of its panel or exactly how it will affect policy, this is definitely a branding move in the right direction. 同时,公司还没有宣布的规模面板或者到底它将怎样影响政策,这绝对是一个通化酒店品牌在正确的方向上移动。A friendlier image is something that can benefit almost every business, large or small.一个更友好的图像可以从中获益的东西几乎每一个企业,大还是小。

This is not the only move toward a more people friendly brand.这并不是唯一的朝向一个更多的人友好的通化酒店品牌。First, customers who do not wish to join the panel can also interact with British Gas via the company website. 第一,客户不愿意参加小组也可以通过互动与英国燃气公司网站上。A new feature on the site, called ‘British Gas Living Room’, invites customers to learn how they can save energy and thus reduce their bill over the long and expensive winter months. 一个新的特征在这个网站上,叫做“英国燃气起居室”,邀请客户来学习如何节约能源,从而降低其长且昂贵的法案的冬天。Second, in response to complaints, the company plans to stop estimating energy usage and instead allow customers to email or text their meter readings. 第二,在回应抱怨,该公司计划而停止估算能源的使用,并允许用户的电子邮件或文本的抄表。This will end the common criticism that people are being charged for power they don’t actually use.这将结束,人们普遍批评被指控为权力实际上并没有使用。