苏州酒店VI设计的2011年的苏州酒店标志VI重新定位

苏州酒店VI设计的2011年的苏州酒店标志VI重新定位

Posted on贴在 January 6, 2010年1月6日,2010年||Category:类别: Branding品牌

If there is one如果有一个branding and品牌和logo design苏州标志设计trend趋势that seemed to overtake the UK last year, it is rebranding. 似乎超越英国,这是去年的重新定位。All around us, corporations are changing their logos and brands to accommodate a rapidly changing customer base. 在我们的周围,公司正在改变它们的商标和品牌适应迅速变化的客户基础。One excellent example of this is the name change of several well-known banks in London and the UK to Santander.一个好例子是公司名称变更的几个著名的银行在伦敦和英国桑坦德。

Spanish banking giant Santander has owned several UK banks, such as Bradford & Bingley, for many years. 西班牙桑坦德银行巨头已拥有几个英国的银行,如布拉福德和彬格莱,好多年了。However, these banks until 2009 kept their unique identities, including their然而,这些银行保存他们独特的身份,直到2009年,包括他们的brand品牌and logo design. 和标识语设计。However, the company is undergoing and in some cases has completed the process of changing the names and logos to that of the parent brand.不过,该公司正在发生,在某些情况下,完成了日新月异的名称和标志的家长的品牌。

What does this mean for a bank?这是什么意思对银行?First, this is more than a change of name. 第一,这是比改变的名字。Bradford & Bingley, for example, had a well recognized logo design with a classic British bowler hat. 布拉福德和彬格莱,举例来说,有一个很好的认识标志设计的经典搭配英国的圆顶礼帽。The change in name means that this logo will be replaced with the coffee cup名称的变化意味着这个标志会被替换成咖啡杯finance logo design金融标志设计used by Santander. 桑坦德所使用的。This transition from a British icon to a more continental one may not resonate in places such as Yorkshire.这种转变在一个英国苏州图标更加大陆的人们可能并不共振的地方,如约克郡。

Rebranding can be a saving grace to a company that is no longer inspiring customers, but it can be an outright disaster as well. 姑且不论重新定位可以对公司客户不再鼓舞人心,但它可以是一个彻底的灾难。Santander hopefully has looked at the cautionary tale of the Royal Mail. 桑坦德希望看过的警惕的皇家邮件。Although the brand’s change to a new name and logo design seemed like it would increase equity, the public’s reaction to the new Consignia was overwhelmingly negative. 虽然该品牌的改变一个新的名称和苏州标识语设计看起来会增加股权,公众的反应Consignia不可抵挡的新负面的。On the other hand, many British companies have found great success in modifying their brand and logo design, especially if the change is less drastic than the given example.另一方面,英国多家公司已经找到了巨大的成功,改变他们的苏州品牌和苏州标识语设计,特别是如果这种变化是少比示例激烈。