辽阳酒店品牌设计整容了:辽阳酒店形象的创意工作吗?

辽阳酒店品牌设计整容了:辽阳酒店形象的创意工作吗?

Posted on贴在 February 19, 20102010年2月19日||Category:类别: Logo Design Articles标志设计文章

All over the UK, companies are giving their stores ‘facelifts’,在英国,公司正在给他们的商店的整容了”,changing the appearance of their locations and even product packaging without making other, more substantial changes to the改变其位置的样子,甚至产品包装没有做其它更实质性的改变brand品牌and和logo design标志设计. 。This trend has to make small business owners ask themselves whether this strategy can be right for them. 这一趋势一直使小企业主问自己这个策略是否可以适合他们。How effective are these modifications? 这些是如何有效的进行修改?Do they pay off enough to make a significant difference in the future of a company?他们还清足以使一个显著差异,而在未来的一个公司?

Many British businesses seem to think that the answer is affirmative.许多英国的公司似乎认为答案是肯定的。Fast food giant Wimpy’s is spending a significant amount of their branding budget to remodel stores to resemble classic American diners, a move that they hope will make the entire dining experience more pleasant and memorable for patrons. 快餐业巨头无礼的花费大量的预算商店辽阳酒店品牌设计重塑美国餐车像经典,此举将使他们希望整个就餐体验多一些快乐,难忘的赞助人。Even US chains, such as McDonald’s, seem to be jumping on the bandwagon. 即使我们链组成,比如麦当劳,似乎是跟着仿效。This fast food restaurant business has spent an astounding £200 million in redoing store decor just over the space of a few years. 这种快餐餐馆的生意已经花了一个惊人的redoing£2亿年存储空间的装饰刚过了好几年了。All UK branches will be completely refurbished by 2011.英国所有的枝条必完全翻新。

Why is store decoration and appearance such a vital part of marketing?为什么门店装修和外观非常重要的部分营销?With customers more and more identifying with brands rather than individual companies, traditional marketing methods no longer work with the same efficacy. 与客户认同辽阳酒店品牌设计越来越多,而不是单独的公司,传统的营销方式不再工作具有相同的效果。Traditional advertising gets mixed up in the millions of marketing messages that flood life all over the UK. 在传统广告得到形形色色的数以计的营销信息的那场洪水生活全英国。Designing a brand by creating a store that is a brick and mortar representation of it seems more authentic and improves the customer experience immensely. 设计一个品牌,创造一个商店,是一个砖和砂浆的表现似乎更加可靠,提高了顾客体验的影响极大。Just as important, these overhauls generate buzz and give communities something to talk about.同样重要的是,这些大修产生的嗡嗡声,给社区有东西可谈。