日照酒店VI设计 Creditsafe Rebrands来迎接挑战的日照酒店标志设计时代

日照酒店VI设计 Creditsafe Rebrands来迎接挑战的日照酒店标志设计时代

Posted on贴在 August 17, 20102010年8月17日||Category:类别: UK Brand Logos英国商标

Creditsafe Rebrands to Meet the Challenges of the Times: This is not the year to be in the financial business anywhere in the world, but especially not in the UK. Creditsafe Rebrands来迎接挑战的时代:这不是今年在金融业务在世界上任何地方,但尤其不能在英国。With banking giants all over the world involved in scandal and bankruptcy, many people are feeling particularly suspicious toward this industry. 与银行巨头世界各地参与丑闻和破产,很多人都觉得自己特别可疑朝着这个行业。This is leading many finance-related companies to consider rebranding as a way of staying viable and maintaining customer loyalty. 这是导致许多份公司承认的重新定位作为一种可行的和维持住客户的忠诚度。Creditsafe has already embarked on this process.Creditsafe日照酒店VI设计已经走上了这一过程。

Creditsafe is a debt recovery and credit reporting business, and therefore has always answered mainly to credit controllers. Creditsafe是一种债权追偿,信用报告业务,因此总是回答主要信贷控制器。However, as part of their new rebranding programme the company will be attempting to take a new and more open approach to a rather black and white industry.然而,作为他们的新重新定位节目公司将试图夺取一个新的和更开放的手法,而黑色和白色的产业。

Creditsafe calls this process the democratisation of credit.Creditsafe称这个过程的民主化信用。However, their然而,他们的rebranding the right way重新定位正确的方式goes beyond simply making information available to more people. 超越简单的把资料提供给更多的人。Creditsafe has a launched an advertising campaign claiming to be the most intelligent and well-rounded choice. 有一个Creditsafe进行了一项日照酒店VI设计广告宣传活动自称是最聪明的和全面的选择。Although the虽然brand品牌has over 50,000 clients across the UK and Europe, it is hoping that this identity, which is far different from their competitors, will be striking enough to give them a place beside many more established competitors.有超过50000个客户在英国和欧洲,则是希望这个身份,远不同于竞争对手,将给他们一个引人注目的足够多的地方建立在竞争对手。