枣庄酒店广告设计但是它会尽可能流线过程长期的枣庄酒店VI广告。

枣庄酒店广告设计What will the new Heineken identity entail?有什么新喜力身份需要?It is unlikely that the company will change such a recognizable and well loved这是不可能的公司将改变一个可辨认的,这样的爱logo design标志设计. 。In a leafy green that adds a natural feeling with a high contrast red star, this beer logo can be distinguished from others on the market. 在一个绿叶,增加了一个自然的感觉,一种高的对比红星啤酒区别于其他民族的标志可以在市场上。Writing the company name on a ribbon across the logo creates a sense of excellence, while the use of hops just below implies quality ingredients. 这个公司的名字写在一个缎带枣庄酒店广告设计标识创建一个意义上的卓越,而使用啤酒花仅低于意味着质量成份。However, just about every other aspect of the brand is up for grabs.然而,几乎所有其他方面的品牌都可以争取。

Heineken does not just own a single beer marketed internationally; the company owns several beers that are going to be pulled under a single brand umbrella. 喜力不仅拥有一个单一的啤酒销售,公司拥有多项国际啤酒即将被在一个单一的枣庄酒店广告设计品牌伞。Whether this means adopting a logo design identical to that of the flagship brand or simply modifying each brand to make it a more sensible part of the parent company remains to be seen.这是否意味着采用logo设计相同的旗舰品牌或简单地修改每一品牌都使它成为一个更合理的母公司的部分仍有待观察。

Creating a single international identity will be a challenge for both the company and its marketing consultant agency, but it will streamline the process of advertising over the long term. 创建一个单一的国际身份将是一个挑战与公司的营销顾问机构,枣庄酒店广告设计但是它会尽可能流线过程长期的枣庄酒店VI广告。A single brand identity means that marketing campaigns can be used in an almost identical fashion throughout the brand’s territory. 一个品牌身份意味着营销活动可以被用于一个几乎完全相同的方式在整个品牌的领土。This is both cheaper and more efficient. 这是两种更便宜、更高效的。Further, world travelers will be happy to buy a Heineken if they know that the beer in Holland tastes identical to the same named beer in London. 进一步,世界旅行者会很高兴如果他们知道买喜力啤酒口味相同在荷兰同一个名字啤酒在伦敦。This will help build consumer loyalty and trust. 这将有助于建立消费者的忠诚与信任。Without a consistent visual identity, many people are reluctant to believe that the product is consistent as well. 没有一个一致的视觉识别,很多人都不愿意相信产品是一致的。Heineken is currently well branded and marketed aggressively, so it will be interesting to see what changes are in store for this company and its identity.喜力目前好品牌,雄踞市场,所以这将很有趣,不知道什么变化是在商店,这家公司和其身份。