吕梁酒店VI设计天空艺术上的信息,吕梁酒店VI毕竟艺术景象。

吕梁酒店VI设计天空与新艺术专营关键地区的广告活动

Posted on贴在 August 31, 20102010年8月31日||Category:类别: Branding品牌

What good is a有什么用处brand品牌without publicity? 没有宣传吗?Television channel Sky Arts knows the answer to this question. 电视频道的天空艺术知道这个问题的答案。Sky has teamed up with well known photographer Rankin to create an ad campaign for its channels Sky Arts 1 and 2. 天空已经联手众所周知的摄影师兰钦来创建一个广告宣传活动的天空为其艺术通道1和2。The remarkable part of this campaign isn’t so much that it exists, but where it exists: on every piece of advertising space on key shopping streets in six of the UK’s largest cities. 卓越的一部分宣传活动还没有那么多,它是存在的,但可能存在的地点:在每一块广告空间购物街上的六个关键英国最大的吕梁酒店VI设计城市。That’s right: key areas of the UK are now wallpapered with art and artists to promote just one channel and the arts community that it represents.没错:关键领域的英国现在用来贴墙纸的艺术和艺术家促进只是一个通道和艺术团体,它所代表的事物。

This is an ambitious project, with just one of the streets being the well traversed Tottenham Court Road in London. 这是一项雄心勃勃的计划,仅用一个街道被井穿越托特纳姆法院路在伦敦。Every billboard, bus stop, and even flyer on these streets has been bought by Sky for the promotion of their arts networks. 每一个广告牌、汽车站、甚至购入这些街道购买了他们的天空为促进艺术网络。Celebrity photographer Rankin has produced sixteen images, each celebrating a different type of art with a corresponding famous modern artist for this advertising campaign. 著名摄影师已经产生了16个图像,兰金。每一个庆祝一个不同类型的艺术有着相应的现代著名艺术家在广告活动。Featuring well known figures in the arts, such as dancer Natasha Cudilla and musician Ch-Chi Nwanoku, this campaign positions Sky Arts as the leading purveyor of information on the arts scene.具有知名人物的艺术,如舞蹈演员和音乐家Ch-Chi娜塔莎Cudilla Nwanoku,该活动为主导位置的吕梁酒店VI设计天空艺术上的信息,吕梁酒店VI毕竟艺术景象。

This certainly is the intent of the ad campaign, as well as an additional goal of promoting the arts in these key metropolitan markets. 这当然是广告的意图,以及额外的目的是推广艺术在这些关键的大都会市场。Called the ‘Sky Arts Street Galleries’, this campaign is not only a source of advertisement and marketing, but a source of material for the arts networks as well. 被称为“艺术画廊的天空,该运动街不仅是一个来源,但广告与营销材料的来源为艺术网络。A documentary on the campaign was broadcast a few nights ago on the two networks, and there are numerous interactive tie-ins as well. 该运动是纪录片播出了几个晚上前,在两个网络互动,有无数的连接点。In addition to a variety of online components, this campaign will include a contest for new artists, with a prize including having their work in the same advertising slots next year. 除了各种网络组件,这个运动将包括了一场竞赛,为年轻艺术家,包括让他们工作奖明年同样的广告时段。Rankin, of course, will be the judge of the contest.当然,兰金审问了比赛。