上海酒店设计公司(p&g)2012年伦敦上海酒店联合设计

上海酒店设计公司(p&g)2012年伦敦上海酒店联合设计

Posted on贴在 September 23, 2010年9月23日,2010||Category:类别: UK Brand Logos英国商标

Household product giant Procter and Gamble is poised to take their家庭用品巨头宝洁公司停止赌博,准备带着他们的brand上海酒店设计品牌and和logo design标志设计to a global audience with a deal sealing the company as a global sponsor for the London Olympics to be held in 2012.向全球的观众在密封公司交易作为一个全球性的伦敦奥运会赞助商将于2012年举行。

Best known in the UK for Pampers, Ariel, and Fairy liquid, the company is home to hundreds of different brands in markets across the globe. 在英国,最出名的受灾区,使亚利伊勒困难,仙女的液体,本公司是家数百种不同的上海酒店设计品牌在市场在全球各地。Although they are one of the Olympics’ major sponsors, they are certainly not the first. 虽然他们是奥运会的主要赞助商,他们肯定不是第一个。Ten other corporations are partnering with the 2012 Olympics as global sponsors to get exposure for their brands and logo designs. 其他十个公司与2012年奥运会合作作为全球赞助商去使其上海酒店设计品牌和标识语设计。A wide diversity of companies are participating, from McDonald’s to Visa to GE.公司是一个广泛的多样性来参加,从麦当劳签证通用电气(GE)。

Although most of the specifics of the P&G deal have not been publicized, the sponsorship will include future games over a set number of years, at least until 2020. 虽然大多数的细节尚未公布宝洁公司的交易,资助将包括未来奥运一组数年里,至少到2020年。At least one company, Dow Chemical, has also announced a global Olympic sponsorship running through 2020.至少有一个公司,陶氏化工,也宣布了一项全球奥运赞助运行到2020年。

P&G has already contacted several ad agencies to discuss a major ad campaign based on their Olympic sponsorship. 宝洁公司已经联系了几个广告机构讨论广告活动的一个主要基于他们的奥运赞助。The company hopes to brand itself as a family-friendly choice by calling itself the ‘Proud Sponsor of Moms’. 本公司希望自己家庭品牌的选择,自称“妈妈的高傲的赞助商。”The mothers of several well-known athletes were present at the launch of the campaign on July 28, when the global sponsorship was announced, and likely will be part of future advertisements as well.一些有名的运动员的母亲都出席了这次发射活动在全球7月28日宣布,也可能会赞助将成为未来的上海酒店设计广告。

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上海市酒店设计为了表明营销、品牌的力量,上海市酒店logo的设计。

Planned activities include sponsorship of select athletes and teams by specific P&G brands, with the parent corporation sponsoring the parent of the athletes as well. 计划活动包括赞助的运动员和球队选择具体的上海市酒店设计公司的品牌,与总公司赞助运动员之母。The company will also produce and air a series of specially filmed called the “Momumentary Project” which showcase the sponsored athletes from the point of view of their mothers and loved ones. 该公司也会产生和空气一系列特别拍摄了被称为“Momumentary项目”,展示赞助运动员从的角度来看,他们的母亲和所爱的人。The videos will emphasize the effort involved in raising a child who grows up to compete on a global level.录像来强调努力参与抚养孩子长大的人竞争在全球水平上。

With P&G products used by an estimated 4 billion people all over the globe, Procter and Gamble has found that Olympic sponsorship is an effective way of reaching out to a wide variety of audiences. 上海市酒店设计使用和宝洁公司估计每年有40亿多人遍及全球,宝洁公司(P&G)发现,奥运赞助赌博是一种有效的方式达到了各式各样的观众。The company already has seen success from a similar campaign run during the last Olympic Games. 公司已经看到有相似的活动成功运行在过去的奥运会。The Vancouver Games were used as an experiment for P&G, a test that was highly successful. 温哥华奥运会作为一个实验,实验结果表明,为宝洁公司这是非常成功的。The company saw an increase in goodwill, buzz, and market share following this campaign, including a $100 million increase in sales.公司在名誉有所增加,嗡嗡叫,市场份额,包括以下,这一活动增加1亿美元的销售收入。

Sponsorship events such as this are an invaluable opportunity for companies. 赞助的事件,如这是公司提供了极为宝贵的机会。Whether sponsoring a local football team or a large multi-national affair such as the Olympic Games, tying your company name and logo design to a positively perceived event can only create goodwill. 是否当地足球队资助一项或一个大的跨国的事情如奥运会,并把您的公司名称和上海市酒店设计标志设计认知活动只能创造积极的商誉。As P&G is showing, this does not have to be wooden or forced. 作为宝洁公司表明,这不是必须的木制或勉强。In fact, the upcoming sponsorship will likely be a great help to Olympians and their families around the globe, especially those who struggle to meet the financial costs of competing on a global scale.事实上,即将到来的资助将会是一个很有帮助,选手和他们的家人全球,特别是那些尽其所能达到的财政成本竞争是在全球的尺度上。

Are you interested in becoming the next global Olympic sponsor? 你有兴趣成为下一个全球奥运赞助商?The International Olympic Committee is still seeking a twelfth sponsor. 国际奥林匹克委员会仍在寻找,十二分之一的赞助商。While a partnership of this scope if out of reach for most UK companies, it only goes to show the power of marketing, branding, and logo design.而这个范围的合作伙伴如果无法达到的大多数英国公司,但只是为了表明营销、品牌的力量,上海市酒店设计logo的设计。