奉贤区酒店LOGO设计名称、标识设计、和其他商标作为关键字。

奉贤区酒店LOGO设计品牌作为关键字吗?Google Says Yes.谷歌说,是的。

Posted on贴在 October 14, 20102010年10月14日||Category:类别: Branding品牌

Can Google allow companies to use their competitors’ trademarks and other谷歌允许公司可以使用他们的竞争对手的商标以及其他brand品牌aspects as keywords for the purpose of stealing customers? 方面的关键字为目的的客户?偷According to courts in the UK and all over the EU, they apparently can.根据法院在英国乃至全欧盟,很明显地,他们能。

Many of us are familiar with Google’s well known AdWords program. 我们中的许多人都熟悉谷歌语言学是人所共知的程序。This system allows companies to pay to have their ad displayed when certain keywords are typed into the popular search engine. 该系统允许公司支付给他们的广告显示某些关键词是输入到流行的搜索引擎。These are displayed next to natural search engine results. 奉贤区酒店LOGO设计这些都显示下一个自然搜索引擎的结果。Companies that advertise with AdWords choose their own keywords, which can range from general industry terms to their own name. 公司广告语言学选择他们自己的关键词,范围包括从一般产业的术语到自己的名字。However, many companies claim that using another business’s trademarked terms is a violation of corporate rights. 然而,许多公司声称使用另一个企业的奥委会条款违反公司的权利。Courts in France agreed, but the European Court of Justice recently overturned the ruling.在法国法庭同意了,但欧洲司法法院最近裁定推翻了。

Why is it okay for a company’s trademark, a central part of their brand, to be used in another company’s advertising? 为什么它是好的对于一个公司的商标,品牌的一个重要部分,用于在另一个公司的广告呢?According to the ECJ, the trademark is only infringed upon if confusion is created. 根据ECJ、商标只是侵犯如果混乱产生。As long as customers understand which brand and只要客户的品牌和理解logo design标志设计relate to which company, no rights have been violated.哪个公司联系,没有权利受到了侵害。

There may be valid reasons to use a competitor’s trademark as a keyword. 可能有合理的理由使用竞争对手的商标作为一个关键字。First, and most obviously, if a company offers the same goods and services as a competitor, they can showcase their own products to interested customers. 首先,也是非常明显的,如果一个公司提供同样的商品和服务作为一个竞争者,他们可以展示自己的产品感兴趣的消费者。Further, some companies, such as clothing stores, may sell a variety of brands and want to use these as keywords to attract interested traffic. 进一步,一些公司,如服装市场,可能卖各种各样的品牌和想要使用这些作为关键词来吸引感兴趣的交通。Nonetheless, it is easy to see how a company may want to be the only entity allowed to use their own name, logo design, and other trademarks as keywords.然而,很容易理解如何公司可以想成为唯一的实体被允许使用自己的奉贤区酒店LOGO设计名称、标识设计、和其他商标作为关键字。