南充酒店标志设计Borth咖啡厅标志类似星巴克
Posted on贴在 October 21, 20102010年10月21日||Category:类别: UK Brand Logos英国商标
Using someone else’s logo, or a design similar to it, is rarely a good idea. 用别人的标志,或设计类似的东西,几乎是一个好主意。It may save a little money at first, but in the end you are left with signage, stationary, and a它可以省点钱起初,但最后,剩下的招牌,文具,和一个brand品牌that cannot be used without risking a lawsuit. 那就不能使用不冒一场官司。This is the situation that small village coffee shop in Borth is now facing due to a logo that is simple too similar to that of international coffee chain Starbucks.这种状况在那个小村庄的咖啡店Borth正面临的一个南充酒店标志设计标志,由于太相似了,简单的国际咖啡连锁星巴克。
The small business’s logo was not just similar to that of Starbucks—it was nearly identical. 小型企业的标志,不仅仅是相似的Starbucks-it几乎是相同的。A green circle enclosed the company name in block letters, with words separated by stars. 绿色圆形封闭的公司名称以正楷填写,并被用言语星星。A black circle inside held a circle with an image. 一个黑眼圈里举行了一个循环:用一个形象。The key differences were in the name (obviously different), the font (slightly thicker), and the image (a cup of coffee rather than a mythical siren). 关键差异明显不同的名字(),字体(略厚),而图像(一杯咖啡而不是一个虚构的警报器)。However, these differences were not enough to protect the unlucky business owner from being contacted by a solicitor acting on Starbucks’ behalf.但这些差异并未足以保护不幸的商业业主从过接触作用在星巴克的代表律师。
While Starbucks does not have spies all over the world, they do have loyal customers everywhere. 在星巴克没有间谍世界各地的忠实客户,他们无处不在。It was one of these loyal customers who entered Boulders Coffee Lounge thinking it was a Starbucks. 这是其中的一个忠实的客户进入巨石咖啡厅以为是一家星巴克。Later, they contacted the company to notify them that someone was using their brand. 后来,他们联系公司通知他们,有人在用他们的品牌。According to Starbucks, they were disappointed. 根据星巴克,他们对我很失望。While the local shop likely offers a high quality product, they simply cannot replicate the Starbucks brand that led the customer to patronize them.而当地的商店可能提供了一个高质量的产品,它们完全南充酒店标志设计无法复制了南充的酒店品牌客户惠顾。
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