云南酒店VI设计 一个新的和青春的感觉给该云南酒店LOGO设计公司。

云南酒店VI设计经过Pricewaterhouse改变名字和商标的设计

Posted on贴在 November 18, 20102010年11月18日,||Category:类别: UK Brand Logos英国商标

Tweet

There are few UK banking and investment companies as well recognized as Pricewaterhouse Coopers. 很少有英国银行和投资公司经过Pricewaterhouse公认为是。So why would a powerhouse like this change their name and所以,为什么一个强国,他们的名字,喜欢这种改变logo design标志设计in one fell swoop? 一次猛扑吗?Pricewaterhouse Coopers—or PwC—is like any other business, trying to stay afloat in an economy where many are sinking.Pricewaterhouse Coopers-or PwC-is像任何其他业务,云南酒店VI设计试图漂浮在一个经济有许多正在下沉。

The old Pricewaterhouse Coopers name was a little long, but well-recognized in the world of finance. 经过老Pricewaterhouse名字有点长,但已广为世界金融。Many insiders and clients referred to the giant by its initials, PwC. 许多业内人士和客户提交给巨人的姓名首字母的手帕,普华永道会计师事务所。Pricewaterhouse Coopers is being replaced by this set of initials, bringing a new and youthful feeling to the company.经过Pricewaterhouse正在被这套姓名首字母的手帕,云南酒店VI设计一个新的和青春的感觉给该云南酒店LOGO设计公司。

The logo design is being refreshed as well. 标志设计的被刷新。The old logo was in black and white, which is versatile but not good for the company brand. 旧标识在黑色和白色,但不是很好是多才多艺的公司品牌。In modern times, many companies have a set colour palette, and not having one is certainly a disadvantage. 在现代,许多公司有一套颜色调色板,而且没有一个当然是一个缺点。The old logo was mainly text, with the only image being a rounded square with the company initials enclosed within. 旧标识文本的主要原因是,唯一一个圆形广场的形象被束缚在公司名字的第一个字母。While this is businesslike and serious, as befitting an established industry giant, it lacks the friendliness to invite new clients. 尽管这是有效率并且严重,因为适合建立工业巨人,它缺少的友好邀请新客户。With many people feeling suspicious of the banking and finance industry, a friendly and inviting很多人感觉怀疑银行及金融业友好和好客的brand品牌is more important than ever.比以往更为重要。

The new logo is friendly and inviting enough to breathe new life into a very old company. 新商标是友好的邀请足以增添新的活力一种非常古老的公司。The company initials, which will be the new name, are written in lower case letters. 公司名字的第一个字母,将新名称,都写在小写字母。This informality is balanced by a serious, straightforward font with serifs, with the middle letter written in italicized letters. 这是一场严重的非正式平衡、粗犷的文字和serifs,中间的字母写在斜体的信件。The image has a colour palette reminiscent of a sunrise or sunset, with oranges, yellows, reds, and pinks. 图像有颜色调色板回想,日出或日落与橘子,黄色,红色的、和粉红色。This gives the impression of change and transition while also being attractive to the modern customer.这给人的印象是改变和过渡,同时也被吸引到现代的客户。