文山壮族苗族自治州酒店VI设计 这一章文山壮族苗族自治州酒店品牌似乎做这个。

文山壮族苗族自治州酒店VI设计一个新的篇章,英国酒店

Posted on贴在 December 7, 20102010年12月7日||Category:类别: Branding品牌

UK holiday goers will be happy to know that a new choice in hotel brands has arrived. 英国银行假期者将高兴地看到,一种新的选择在酒店品牌已经到了。Hotel company Swire Hotels has opened the Montpellier Chapter, the first location of their new饭店公司太古酒店已经打开的监控,第一章的新位置brand品牌to be called Chapter Hotels.被称为章旅馆。

Swire Hotels is coming off a line of successes, most notably their launches of two new brands in Asia. 太古酒店正从一行,尤其是他们的成功发射了两个新品牌在亚洲。The Chapter Hotels promise a very different feeling. 这一章酒店承诺一个非常不同的感觉。Rather than a soulless uniform set of places to stay the night, each will be created with the unique flavor of their area in mind, with the help of local architects and craftsmen. 而不是一个没有灵魂的制服组的地方过夜,将每一个创造的独特气息与他们的地区在头脑里,与帮助当地的建筑师和匠人。The managing director, Brian Williams, has stated that the company’s passion for the UK and the culture of its regions will be the guiding force.总经理,布莱恩·威廉姆斯,指出,该公司的激情为英国和文化区域是指导力量。

How will this lofty goal be accomplished? 如何将这些崇高目标是完成的?The hotels will be set in historic buildings that have been restored to represent their area and their period. 酒店将被设定在历史建筑,已经恢复,代表其面积及其时期。Upscale materials are going to be used in all aspects from furniture to linens to fixtures. 高档材料将被使用在各个方面,从家具到床单赛程。Each will feature a restaurant and bar that showcases local beers, wines, and ingredients. 每个人都将有一个餐厅和酒吧,展示、葡萄酒、啤酒和配料。More important, Chapter Hotels plans to offer all of this at an affordable rate.更重要的是,酒店章计划提供所有这些在一个比较合理的速度。

If this sounds like a tall order, it is one faced by all hotels in the UK right now. 如果这听起来像是个艰巨的任务,是一个政府都必须面对的酒店在英国现在。Budgets are tight and holidays are simply not a necessity—or even a priority. 预算紧张和假期不是一个necessity-or甚至仅仅是优先考虑的。The only way to attract customers is to make them an offer they can’t refuse. 唯一的方式吸引顾客是使他们成为别人无法拒绝的提议。So far, the Chapter Hotels brand seems to do exactly this.到目前为止,文山壮族苗族自治州酒店VI设计 这一章文山壮族苗族自治州酒店品牌似乎做这个。