彭水标志设计的新闻 天空加入置入性行销票

彭水标志设计的新闻 天空加入置入性行销票

Posted on贴在 June 20, 20112011年6月20日||Category:类别: Logo Design News彭水标志设计的新闻

Since Ofcom’s groundbreaking ruling, many UK manufacturers have been developing product自从Ofcom的开创性的裁决,但英国的许多制造商已开发的产品placement放置partnerships to add revenue. 合作伙伴关系来增加收入。Sky is joining this group, as the company has recently signed a product placement deal that will place Microsoft products such as the Xbox 360 and the Kinect on their popular sports programs A League of Their Own.天空是中等收入人群的行列,因为该公司最近签署了一项协议,将产品定位的微软产品,如更大的360年和年在他们的受欢迎的运动项目Kinect联赛中他们自己。

The title sequence for the show will feature audience members playing Kinect Sports games while the stars of the programme get ready to film. 标题序列的展览将展示观众玩游戏时,Kinect体育明星的计划准备的电影。There is nothing unexpected about this deal; Xbox 360 was already a major sponsor of the series. 没有什么意想不到的交易,虽然这已经是一个主要的赞助商系列。This will be the first Sky programme to feature product placement, but not the last; the channel has already signed a deal allowing haircare company Tresemme to place their products on Sky Living HD’s Britain and Ireland’s Next Top Model.彭水标志设计这将是第一个计划产品定位的天空特征,但绝不是最后一种;频道已经签订了一项协议,允许公司把他们的Tresemme护发产品在天空的生活HD英国和爱尔兰的下一个顶尖模特儿。

Product placement is not just a source of revenue for the channels and programmes involved, but a chance to tie in more completely with select brands. 彭水标志设计置入性行销不仅仅是收入的来源渠道和计划,但是有机会参与更彻底的比赛中选择品牌。For example, as we saw with Sky and Xbox, the programming may use the placement of a product for an existing sponsor. 例如,我们看到在天空上面,编程,可以使用一个产品的放置一个现有的赞助商。This type of marketing has been shown to be highly effective with the fickle UK consumer base.这种类型的市场已经被证明是非常有效的,变化无常的英国消费者基地。

Product placement has been allowed for more than a month now, and the UK viewing audience certainly seems to have mixed feelings about the new form of marketing. 置入性行销被允许一个多月了,英国频道观众肯定真是百感交集的新形式的市场推广。